There has been some squawking around of a dispute between Rovio and Window of the world theme park, in china, about its new attraction; The Angry Birds live game. Peter Vesterbacka, developer of Angry Birds is taking the entire issue with ease according to this article on YLe.fi. They are not attacking Window of the world they are embracing their creation. It is hard to imagine that Rovio would get upset about this; there is a good reason why they are just simply flattered, and not taking it so personal.
Doesn’t this look fun!
Rovio decided not to make a huge stink about the situation, and they are negotiating a partnership with the theme park. It is not to say that this “negotiating” can’t turn into a dispute, Rovio is still within all their rights take action. Vesterbacka expressed that they have full intentions on expanding with an official Rovio franchise. Angry Birds is taking over the world. Sooner or later we will be seeing our feathery friends as often as we see Hello Kitty!
This isn’t the first time an Angry Birds product has been produced without Rovio’s consent. There is tons of unauthorized merchandise being sold throughout the retail world, and they do not take it as insult; they see the brighter side to all of this. As the saying goes, “imitation is the sincerest form of flattery.” If more businessmen thought this way, I think we would live in better world.
Vesterbacka is a reflection of the Rovio team, then I now understand why their company is so successful. At 99 cents a pop, and even more of a rarity, it is free in the Android market; you can’t compare them to a typical greedy corporation. They could have easily made this a five or ten-dollar app, but at less than a dollar at a time Rovio grew and is now worth over a billion dollars; it will only keep growing. Vesterbacka could have also showed up in a suite and tie but instead he is wearing an awesome sweatshirt with sneakers. He gets two thumps up for that. I hope this serves as an inspiration or guideline for future entrepreneurs. No dream is too small!